Advertising

Advertising - Figuring Out What What Works and What Doesn't

Developing an advertising campaign that brings results is an essential part of your business success. However, unless you're testing and tracking your strategies, you may be wasting a lot of money and effort.

You can greatly increase your sales by taking the time to track your results. This will it help you figure out what works and what doesn't. It will also help you focus your resources on the advertising approaches that produce results.

When testing your advertising, it is important to keep in mind that what works for some people may not produce the same results for you. There is no sure ad or ad type or advertising publisher that works for everyone. The quality of your ad is very important. While a publisher can deliver traffic to your site, people will only click if you have an ad that entices them to do so. Assuming your ad is attractive and draws visitors to your site, again the ball is in your court to provide a desirable product, price, and benefit.

There are many ad tracking resources that can help you with testing and tracking. A few good scripts for the purpose are LnkinLite (free) , Willmaster's ProLinkz (free), and AdTrackZ (more features - $$).

Some add tracking services are LinkCounter (free), HyperTracker (a $$ per month service with more features).

If you really want to keep it simple (and free) try tracking ads by adding some special coding to your URL. To code your URL, add a question mark followed by a special tracking code to the end of your web address. Your coded link will still open your web page. Your code should look something like this: http://www.yoursite.com/?ad468x60. The text after the question mark gives the URL an identification specific to the ad you are linking. You can give it any text you like. To track the results you'll need to look at you log files or analytics.

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